BeautyBio
Improving site load time and general performance, building custom gifting apps, and cart scripting for creative discounting strategies, all built and maintained on Shopify Plus.
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AI, Shopify, platforms — they've never been more accessible. Knowing what to build with them, what to avoid, and what to do when they break takes experience that doesn't ship with any subscription.
Every Trade, One Roof
Most agencies do one or two things well. We do all of it — dev, design, Shopify, CMS, audits, consulting. One PM. One bill. No juggling vendors, no "that's not our team." Just one shop that owns the whole job.
Rails, Node, Vue, vanilla — whatever the job calls for. Built to last, not to demo well.
Plus, standard, headless. Migrations, theme builds, app rationalization, performance work.
Brand, UX, identity, art direction. Beautiful, but tested against your conversion data.
WordPress, Shopify, Wagtail, headless setups. Built so your team can update without calling us.
ADA / WCAG. SEO + AI GEO. Analytics hygiene. Real diagnoses by humans, real fixes shipped after.
Roadmap reviews, stack decisions, hire vs. build, vendor sanity-checks. Free first 30 minutes.
AI Needs a Guide Too
AI executes well. It writes code, builds components, generates content — and it moves fast. But fast execution without direction is just fast mistakes. Knowing what to prompt, how to review the output, and what's safe to ship takes experience that doesn't come with a subscription.
We've caught AI-generated code with open API endpoints, ecommerce checkouts with edge cases that break on flash sale days, and SEO structures that quietly tanked indexing for months. These aren't obvious — that's exactly why they ship.
Get a Technical AuditOpen endpoints, exposed credentials, lax authentication. AI follows your instructions — not your security history.
Race conditions, inventory edge cases, payment validation gaps. These don't surface in staging — they surface at 2am on your biggest sale day.
Hallucinated schema, duplicate metadata, content that conflicts with existing pages. The damage compounds quietly for months.
AI doesn't know what it built last month, who your users are, or how your codebase evolved. Without an owner, things grow incoherent.
Three partners. Each has been shipping web software for more than 25 years. They still run every project that walks through the door. The seniors leading your build aren't "10x engineers" — they're engineers who have already seen your problem, on a stack you've never heard of, twice.
Our Clients
We've built, audited, and optimized for beauty, e-commerce, and enterprise clients across the web.
What We Fix
The Technical Problem
Bad architecture, accessibility violations, crumbling Core Web Vitals, spaghetti code — technical debt compounds quietly until it starts costing you customers. We find it, map it, and fix it.
Get a Technical AuditPerformance
Core Web Vitals, LCP, INP — scored, ranked, and fixed in order of revenue impact.
Accessibility
WCAG audits performed by humans, not bots. Reduce legal risk, serve every customer.
Code Health
Inherited a theme? We map the rot, document the risk, and give you a fix roadmap.
App Sprawl
Too many apps killing your load time. We audit, rationalize, and cut what's dragging you down.
The Relationship Problem
We're not a vendor. We're a technical extension of your team — with a dedicated PM, sprint-based delivery, and the same commitment to your roadmap that you expect from a senior hire.
The Performance Problem
Traffic that doesn't convert. Analytics you don't trust. A Shopify store that looks fine but leaks revenue on every step of the funnel. We map the gap between where you are and where you need to be — and build the plan to close it.
Get a ProposalConversion Rate
Checkout flow, cart abandonment, PDP friction — diagnosed and prioritized by revenue impact.
SEO & GEO
Traditional search visibility plus AI engine citation. Your content, findable everywhere.
Analytics
GA4, GTM, pixel hygiene — we validate your tracking so the numbers you're making decisions on are real.
Shopify Growth
App rationalization, performance tuning, Plus features — built for scale, not for setup.
Selected Work
A small slice of recent projects — full case studies on request.
Improving site load time and general performance, building custom gifting apps, and cart scripting for creative discounting strategies, all built and maintained on Shopify Plus.
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A custom software platform facilitating rapid rollouts of re-themed lead generation sites. Using the JAMstack architecture combining three microservices — an API proxy built in ...
Learn MoreStill Here?
Grab 30 minutes. No cost, no commitment. We figure out how to help — or you walk away with free advice.